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Love Brand & Co. is not your ordinary fashion brand. It’s true that easy-fit swimming shorts with notice-me prints are destined to keep your kids the centre of attention but purchasing a pair will also have you serve for a good cause.

The mastermind behind this luxury brand is a London-based designer and entrepreneur Oliver Tomalin. Having grown up between different continents – from Hong Kong to New Zealand to Japan to the UK – Oliver was exposed to both wildlife and city dwellings. Inspired by the Elephant Parade in 2010, where painted elephants were placed all over London to raise awareness of the plight of Asian elephants in the wild. He decided to take the matter into his own hands, and so, Love Brand & Co. was born.

A luxury swimwear line for men, women and children, Love Brand and Co. has quickly gathered cult following from those in the know. With 5% of revenues (NOT profits!) donated to such charities as Tusk Trust, The David Sheldrick Wildlife Trust, and Elephant Family, which are dedicated to the conservation of elephants and other endangered species, Love Brand & Co. is at the forefront of new-generation brands who believe in bringing “a new meaning to the “good life”, a passion for good style and a good cause.”

With a standout selection of look-at-me styles, Love Brand & Co. is both of-the-moment and timeless. Exceptional quality, eye-catching prints and bold colors – it’s everything you want and more!

Shop the selection now at www.littlehipstar.com

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